{"id":23261,"date":"2026-10-07T13:12:20","date_gmt":"2026-10-07T12:12:20","guid":{"rendered":"https:\/\/wattinfos.com\/?p=23261"},"modified":"2026-10-07T13:19:00","modified_gmt":"2026-10-07T12:19:00","slug":"douala-totalenergies-bessengue-carbure-a-labandon","status":"publish","type":"post","link":"https:\/\/wattinfos.com\/en\/douala-totalenergies-bessengue-carbure-a-labandon\/","title":{"rendered":"Douala\u00a0: TotalEnergies Bessengue carbure \u00e0 l\u2019abandon"},"content":{"rendered":"<p>C\u2019est une station que des milliers de Doualais traversent chaque jour. TotalEnergies Bessengue, sur l\u2019axe le plus fr\u00e9quent\u00e9 de l\u2019arrondissement de Douala 1er. Et c\u2019est une photo qui parle d\u2019elle-m\u00eame.<\/p>\n<p>Notre reporter est pass\u00e9 ce matin. Constat, l\u2019auvent principal qui devrait \u00eatre blanc et rouge est gris noir, stri\u00e9 par les eaux de pluie et la pollution. Les deux piliers porteurs ont perdu leur \u00e9clat. Le mur d\u2019enceinte affiche un \u00ab\u00a0PARKING INTERDIT\u00a0\u00bb \u00e0 moiti\u00e9 effac\u00e9. Derri\u00e8re, un immeuble aux climatiseurs rouill\u00e9s compl\u00e8te le tableau d\u2019un site qui a visiblement rat\u00e9 sa derni\u00e8re campagne de r\u00e9novation.<\/p>\n<p>Pourtant, les pompes fonctionnent. Les pompistes sont l\u00e0. Le carburant coule. Ce n\u2019est pas une question de service, c\u2019est une question d\u2019image et de s\u00e9curit\u00e9.<\/p>\n<h4><strong>Deux poids, deux mesures de TotalEnergies<\/strong><\/h4>\n<p>Interrog\u00e9s sur place, des chauffeurs de taxi confient, \u00ab\u00a0<em>quand tu vas \u00e0 Total Bonapriso, tu crois \u00eatre en Europe. Ici \u00e0 Bessengue, tu sens que la station est fatigu\u00e9e\u00a0<\/em>\u00bb. Et ils ont raison. Depuis son rebranding de Total \u00e0 TotalEnergies en 2021, le <a href=\"https:\/\/totalenergies.cm\/\" target=\"_blank\" rel=\"noopener\">groupe<\/a> a promis de mettre ses stations aux normes internationales, auvents m\u00e9talliques modernes, \u00e9clairage LED, boutiques Bonjour, toilettes propres.<\/p>\n<p>A Douala, ce chantier est visible \u00e0 Yassa, \u00e0 Logpom, \u00e0 Bonapriso. Mais \u00e0 TotalEnergies Bessengue, \u00e0 Village, \u00e0 Deido, Ndokoti, plusieurs stations historiques sont rest\u00e9es avec l\u2019ancien auvent en b\u00e9ton des ann\u00e9es 90, qui noircit et s\u2019effrite.<\/p>\n<p>Pourquoi cette diff\u00e9rence ? La r\u00e9ponse est connue du secteur, 90% des stations sont en g\u00e9rance libre. Le g\u00e9rant paie son loyer et doit entretenir. Mais TotalEnergies, en tant que propri\u00e9taire de la marque, garde la responsabilit\u00e9 de l\u2019image et de la charte visuelle.<\/p>\n<h4><strong>Le Top management interpel\u00e9 <\/strong><\/h4>\n<p>Cette photo de Bessengue n\u2019est pas une attaque, c\u2019est une alerte. Premi\u00e8rement, pour l\u2019image du Cameroun. TotalEnergies est le plus grand r\u00e9seau p\u00e9trolier du pays avec plus de 150 stations. Une station vieillissante en plein centre de Douala, capitale \u00e9conomique, d\u00e9grade l\u2019image de toute la ville.<\/p>\n<p>Deuxi\u00e8mement, pour la s\u00e9curit\u00e9. Un auvent en b\u00e9ton non entretenu, avec infiltrations, finit par pr\u00e9senter des risques. Quand a eu lieu la derni\u00e8re visite technique de Bessengue ?<\/p>\n<p>Troisi\u00e8mement, pour les clients. Les Doualais paient le m\u00eame prix du carburant \u00e0 Bessengue qu\u2019\u00e0 Bonapriso. Ils sont en droit d\u2019avoir le m\u00eame niveau de propret\u00e9 et d\u2019accueil.<\/p>\n<p>Nous interpellons la Direction g\u00e9n\u00e9rale de TotalEnergies Marketing Cameroun, un plan de r\u00e9novation des stations historiques du centre-ville est-il pr\u00e9vu pour 2026 ? Un simple coup de peinture, un Karcher haute pression et un \u00e9clairage neuf suffiraient \u00e0 rendre \u00e0 Bessengue sa dignit\u00e9.<\/p>\n<p>En attendant, Watt Infos continuera sa tourn\u00e9e des stations. Prochaine \u00e9tape, Tradex, MRS, Neptune, etc. La propret\u00e9 n\u2019est pas une question de marque, c\u2019est une question de respect du client.<\/p>\n<p>A lire aussi<\/p>\n<p><strong><a href=\"https:\/\/wattinfos.com\/en\/cameroun-tradex-surfe-sur-la-crise-de-gaz-domestique-pour-se-positionner\/\" target=\"_blank\" rel=\"noopener\">Cameroun : Tradex surfe sur la crise de gaz domestique pour se positionner<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u2019est une station que des milliers de Doualais traversent chaque jour. TotalEnergies Bessengue, sur l\u2019axe le plus fr\u00e9quent\u00e9 de l\u2019arrondissement de Douala 1er. Et c\u2019est une photo qui parle d\u2019elle-m\u00eame. Notre reporter est pass\u00e9 ce matin. Constat, l\u2019auvent principal qui devrait \u00eatre blanc et rouge est gris noir, stri\u00e9 par les eaux de pluie et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[135,136,134,53],"class_list":["post-23261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-mrs","tag-neptune","tag-totalenergies-bessengue","tag-tradex"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TotalEnergies Bessengue carbure \u00e0 l\u2019abandon<\/title>\n<meta name=\"description\" content=\"A Bessengue, au c\u0153ur de Douala, la station TotalEnergies affiche un auvent noirci, un b\u00e9ton fatigu\u00e9 et des poteaux d\u00e9lav\u00e9s.\" \/>\n<meta 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